INCIA is a Turkish-origin natural personal care brand known for its clean, skin-friendly formulations. INature is the official UK distributor of INCIA, bringing certified, natural products to families across the UK.

INature stands for "A Declaration of Belonging." The "I" in our name is a personal space for you to define your relationship with the world:

• I (am) Nature: Recognizing that our bodies and health are inseparable from the earth.

• I (love) Nature: Celebrating the botanical ingredients that nourish and heal us.

• I (protect) Nature: Committing to sustainability and a cleaner future.

INature was founded in December 2023 in Bristol, UK.

Founded by Seyda and Ferhat, INature was born from their trust in INCIA’s eco-friendly products. After seeing friends in the UK struggle to find truly safe, natural care for their newborns, they decided to bridge the gap. Today, as part of the global HemNature network, partnered with major retailers like Etos, INature makes INCIA’s world-renowned, 100% natural formulas easily accessible to families across the UK.