Founded by Seyda and Ferhat, INature was born from their trust in INCIA’s eco-friendly products. After seeing friends in the UK struggle to find truly safe, natural care for their newborns, they decided to bridge the gap. Today, as part of the global HemNature network, partnered with major retailers like Etos, INature makes INCIA’s world-renowned, 100% natural formulas easily accessible to families across the UK.