Nappy rash is one of those things almost every baby gets at some point, and almost every parent worries about. The good news: with a few simple habits and the right natural barrier, it's largely preventable. Here's what causes it, how to stop it before it starts, and the gentle gel we recommend for sensitive skin.
What causes nappy rash?
Babies' skin is thin, delicate and easily irritated. Most nappy rash comes down to one or more of these triggers:
- Prolonged moisture. Urine and stool sitting against the skin, especially during a bout of diarrhoea, quickly cause irritation.
- Friction. Tight nappies or clothing rub against soft skin.
- New products. A change of nappy brand, wipes, detergent or lotion can spark a reaction.
- Warmth and bacteria. The warm, damp nappy environment is ideal for bacterial and fungal growth.
- Dietary changes. Starting solids, or changes in a breastfeeding parent's diet, can alter stool and irritate skin.
- Sensitive skin conditions. Babies prone to eczema are more vulnerable.
- Antibiotics. They can disturb the skin's natural balance and trigger irritation.
How to prevent nappy rash
Prevention is mostly about keeping skin clean, dry and protected:
- Change often. Fresh nappies mean less time in contact with moisture.
- Clean gently. Use lukewarm water (or a fragrance-free wipe) and avoid harsh rubbing.
- Dry thoroughly. Pat, don't rub, and let skin fully dry before the next nappy.
- Let skin breathe. Give your baby short nappy-free periods each day.
- Get the fit right. A correctly sized nappy reduces friction and improves airflow.
- Apply a protective barrier. A natural gel shields delicate skin from moisture between changes.
A natural barrier that's kind to baby skin
Our INCIA Preventive Nappy Rash Gel is made for exactly this. It's formulated with cold-pressed plant oils, coconut, shea butter and jojoba, plus natural beeswax to create a breathable, protective layer. There are no synthetic preservatives, no mineral oils and no harsh chemicals, so it protects without disrupting your baby's natural skin balance.
Smooth a thin layer over clean, dry skin at each nappy change, paying attention to the folds. Used preventively, it helps keep skin calm and comfortable day and night.
When to see your GP
Most nappy rash clears within a few days of good care. If the rash is severe, blistering, bleeding, spreading, or hasn't improved after a few days, do speak to your GP, health visitor or pharmacist, it may need a medicated treatment.
Shop the INCIA Nappy Rash Gel → or browse our full natural mum & baby care range, dispatched from the UK.
